[TORONTO]— BetRegal, a Canadian sports betting and e-gaming entity, announced a multi-year partnership today with professional golfer Noah Steele that will see Steele wear the BetRegal logo on the chest of his shirts during competition. Steele, a first-year professional and one of Canada’s top golf prospects, already has a PGA TOUR Canada title under his belt […]
[RIO HONDO, ARG]— Noah Steele, one of Canada’s top professional golf prospects, made a surge on Sunday to secure another top-25 finish in only his 4th event on PGA TOUR Latinoamerica finishing with rounds of 68-72-72-66 and 10-under par for the championship. Steele, a 3-time NCAA tournament champion at Sam Houston State, made the cut […]
2020 World Junior Champions to Partner With Legendary Skip WINNIPEG (March 16, 2022) – Jennifer Jones, one of the most successful curlers in the history of the game, announced today that she is joining forces with Team Zacharias for the next quadrennial. The new partnership will see Jones skip the 2020 World Junior champions and reigning […]
(TORONTO) – The PGA of Canada announced a new national partnership with ORORO Heated Apparel, a cutting-edge functional apparel company launched in 2015, that will see them integrated into a number of different areas of the Association including as the new title sponsor of the PGA Women’s Championship of Canada. In addition, the multi-year agreement […]
(TORONTO) The PGA of Canada announced it has reached a multi-year agreement with JPSMGolf. The multi-year agreement will see JPSMGolf, Canada’s largest distributor of motorized walking golf trollies, become a supporting partner of the recently announced Tee Talks Live – Digital Series and will also create a new sales and referral channel for PGA Professionals […]
(Calgary, AB) – The Calgary Sports & Entertainment Corporation (CSEC) announced today that Natasha Staniszewski has been hired as a new voice of the NHL’s Calgary Flames and the CFL’s Calgary Stampeders where she will be the host of content for both teams on all of their digital platforms. “I’m so excited to be back […]
From athletes to personalities and from properties to associations, we take great pride in working with our fantastic clients. We never stray from our mandate of matching up premium clients with premium brands. Take a peek at what makes some of our clients so great and what makes them all so unique.
Jeff Dykeman of Ancaster, Ontario is the founder and CEO of One Eleven Management Group. Prior to launching the company, Dykeman held the position of Chief Business Officer of the PGA of Canada where he was responsible for maximizing revenue development and execution of sales and marketing programs with dozens of corporate partners. Over his 13-year tenure, he ignited an increase of over 700% in sponsorship sales from the previous generation, conducted over 50 PGA National Championships and was the architect behind new national events such as the PGA Championship of Canada, the PGA Team Championship & the PGA Scramble.
Prior to joining the PGA of Canada in 2004, Jeff spent time as the Sales & Marketing Manager at Crimson Ridge Golf Club, worked in the Game Day Promotions Department of the Hamilton Bulldogs of the American Hockey League (AHL) and worked at a number of top golf facilities in Southern Ontario.
In 2017, Brock University and their industry leading Sport Management Program named Dykeman a Distinguished Graduate.
In 2016, Dykeman was listed as one of Canada’s Sports Business Thought Leaders by Sports Business Canada and in 2013 he was named one of the Most Influential People in Canadian Golf by Canadian Golfer.
WHAT'S WITH OUR NAME?
We get that question a lot and the meaning hits pretty close to home for our founder. It represents the day his son was born (1 st of November) just as the company was being formed and it’s also the address of the first house he lived in as a kid.
ONE ELEVEN MANAGEMENT GROUP INC
One Eleven Management Group Inc. is a sports and entertainment marketing company that specializes in talent management, partnerships, sponsorship, consulting & event management. Our unwavering mandate is to match premium clients with premium partners.
WHAT WE DO
Procure partnership opportunities
Negotiate and facilitate sponsorship opportunities
Secure speaking engagements and brand building opportunities for our roster of clients
Manage wide variety of events from national championships to boutique and intimate activations
Consult with associations, agencies and properties on how to maximize partnership
affiliation and revenue